Joanne Moores Welfare Benefits and Care Adviser


Joanne has been providing advice and support to clients in respect of social welfare law since 2005.

Having qualified as a generalist adviser with Citizen’s Advice Bureau in 2005, Joanne became a specialist debt and welfare benefits adviser, gaining the Certificate in Money Advice Practice and the post-graduate Certificate of Professional Development in Financial Inclusion.

Since joining PFP in 2013, Joanne has advised clients, Deputies, trustees, and litigation solicitors on all aspects of welfare benefits, local authority care and NHS Continuing Health Care entitlements.

Advice and support has been provided to identify client and household entitlements to state support ranging from assistance with claim and assessment processes through to representation at appeals with the First-Tier Tribunal and the Upper Tribunal and various local authorities.

Joanne has expertise with the main disability related benefits including Personal Independence Payment (PIP), Employment and Support Allowance (ESA) Disability Living Allowance (DLA) and Carer’s Allowance.

Joanne also has considerable experience with the personal injury disregards in relation to the main means-tested benefits and local authority financial assessments across the U.K.

Joanne has also provided expert advice to the Courts with regards to these issues, appointed as a Part 35 expert witness.


  • Support with the claim and assessment processes for benefits, local authority and NHS Continuing Health Care funding leading to additional gains of more than £425,000 a year for PFP clients in the past 12 months alone.
  • Appeal representation at both the First Tier and Upper Tribunals in respect of welfare benefits and the Council Tax and Valuation Tribunal.
  • Successful appeals for a waiver from the Secretary of State.
  • Contributions to the UK parliament Social Security Advisory Committee.
  • County Court representation in respect of consumer and housing related debts.
  • Challenging local authority and clinical commissioning group decisions regarding care and support decisions, and funding levels.
  • Preparation of expert reports with regard to statutory care and benefit entitlements to the Court and Court of Protection Deputies.

Joanne's testimonials